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Your Wedding as a Brand

012109-brandingIf you’re looking for ways to unify the different parts of your wedding, consider thinking of your wedding like a brand. Manufacturers use their logos and colors to create recognition — you see the Pepsi circle someplace, and you don’t need the word “Pepsi” to know it’s a Pepsi product. Your wedding can work the same way — create a logo for yourselves (or have someone create it for you), and use it and your colors throughout your wedding: invitations, favors, decorations, napkins, programs, etc. A “brand” creates an identity for your day!

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