What is a trunk show?
It’s basically when a designer sends all of the most popular styles of wedding gowns from the current line to bridal stores for a limited time, usually over a weekend and sometimes allows the store to offer a trunk show special for purchasing during that time frame. Typically the store only carries a sampling of the current line, 8-15 dresses. During a trunk show the designer sends in 30-50 dresses from the most popular styles of the current wedding gown line. Some of the higher end lines will also send the designer along to work with the brides personally during the show.
Trunk Show tips:
1. Trunk shows are by appointment only and fill up fast. So don’t wait to reserve your slot (and if you can’t keep the appointment, please be courteous and call to cancel.)
2. Bring one or two people with you whom you trust and who know you well. Resist the urge to have a larger entourage accompany you—too many opinions can get confusing.
3. Be prepared to make a purchase in case you find “the dress” in order to take advantage of possible show discounts. But don’t feel pressured to make a decision if you aren’t 100% convinced.
Why Have Trunk Shows?
Since most bridal salons often only carry a few dresses from a select group of designers, trunk shows allow customers the opportunity to see and try on dresses that they wouldn’t ordinarily see at that store. If you find a dress you like during a designer trunk show, ask if the store carries it. If it doesn’t, find out which stores do or get ready to buy!
Plan to attend Today’s Bride and Formal Wear’s Trunk Show this weekend, April 4 – 6, 2014 at their new location in Lexington Park. Contact them at 301-862-5688 to book your appointment today and receive 10% off your purchase. See store for specific details and exclusions.