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Wedding by … Target?

Photo from Target.

Photo from Target.

That’s right – one of America’s favorite retailers is getting into the wedding business. Target recently launched a new online-only line of wedding dresses and bridesmaid dresses called Tevolio. While we don’t totally get the name (it doesn’t sound very romantic), we’re sure we know of a few bridesmaids who wouldn’t mind paying just $70 for a pretty dress. There are four bride styles and eight bridesmaid styles, which might tell us who this new line is really aimed at …

Would you marry in a dress from Target? Would you choose one for your bridesmaids?