You’ve got your social media accounts up and running on Facebook and Twitter – now what? What should you post? When should you post? There are no hard-and-fast rules to follow; the success of your post will vary depending on your business, your audience, and the content of the post.
But, here are some guidelines to follow.
First, you need to know your audience. On Facebook, you can look at your page’s Insights to see who they are (age, gender, etc.). Once you know them, think about what their day looks like. Do they work during the day? Are they students with a variable schedule? Do they have kids who might have evening and weekend activities?
Now, plan your social media posts around their day. One study showed that 80 percent of smartphone users age 18-44 check their phone as soon as they wake up. If those users are in your audience, it would be smart to post something early in the morning so they see it first thing.
Other research has shown that posts made during off-hours get more interaction than posts made during peak hours when users’ news feeds are cluttered. That means, evenings are a bad time to post; your message will get lost in the shuffle. Schedule your post between the end of work and dinner to get more views. Another great time to post? Around bedtime. Many smartphone users make one last check on their social media before getting some shut-eye.
And don’t forget weekends. With no work and lots of time for play, users are online and ready to interact on social media. In fact, one study showed Sunday to be one of the best days to post!
Now, you know when to post. What should you be sharing?
You should share anything that puts your brand in a positive light and reinforces your position as an expert in your field. Share news about your company, promotions, and customer testimonials. Talk about your process and how you do your job. Be yourself; social media is a great way for potential clients to get to know you.
But don’t just talk about yourself. Share wedding-related news and stories you find across the web. Ask questions, invite users to caption a funny photo, and post pictures. In fact, we’ve found text-only and photograph posts get the most interaction with the fans on our Facebook page. Video posts and posts with links in them get the least amount of traffic, though we do post those from time to time for variety and to keep our pages looking interesting.
Lastly, keep it short. Studies have also shown that shorter posts get more interaction from users.