We know, we know. It sounds like a bit of a drag. But if you wait until the end of the year to assess your progress, you risk wasting time and money. At this point, there’s enough time left in the year to make course corrections and adjustments.
Make the task a little less painful by following our mid-year assessment questionnaire.
Start by looking at your marketing plan.
- What has worked in your marketing in the first 6 months? What hasn’t worked?
- Which marketing methods have generated the most leads and customer growth?
- Have you tried anything new? How did it go?
- Is your marketing budget on track to finish out the year – or have you blown through too much of your budget already?
- Are there any marketing opportunities that you missed? (And should consider for next year?)
- What do you need to add or remove from your marketing plan for the second half of the year?
Then take a look at your customers.
- Is your customer base growing or changing?
- Who are they? What are their needs and expectations?
- How do they prefer to communicate with you?
Check your online presence – and your competition’s.
- Are you keeping up with your social media?
- What are your social media fans saying?
- Is your website up to date? (While you’re at it, review your marketing materials, too.)
- What is your competition doing? There’s nothing wrong with a little online spying.
- What kind of press are you getting (if any)?
A few more questions.
- What unforseen changes or events impacted the first half of your year? How do you need to adjust to those changes?
- Did you make price changes? How did that impact your sales or bookings?
- Did you add a new product line or service? How is it working out?
- What trends will impact the second half of your year? How will you react to them?
It’s important to take the time to step back now and really assess how business is going for you in 2014. Get feedback from your staff, and go through money issues with your financial advisor. Then, start looking ahead to a successful, busy end of 2014!