Having a social media presence for your wedding business is no longer an option – it’s a requirement. Customers come looking for you on social media, and they expect to be able to interact with you through it, too.
The good news is you don’t need to be everywhere. Choose one or two platforms that work best for you and be consistent and responsive. Use these five tips to increase your presence on social media and grow your business.
Use social media to sell.
Don’t shy away from advertising your products or services on social media. That’s why you’re in business after all! Use social media to promote new products or services, openings in your schedule, or special coupons and discounts. Entice users to act now with a limited-time offer only available on social media.
Some social media platforms will let you sell directly to your customers. Look for add-ons that allow you to create shopping carts on Facebook and WordPress.
Vary what you post.
But — don’t spend all of your time on social media selling. Your fans expect a conversation, so follow Social Media Examiner’s 70-20-10 rule for posting:
70 percent of the items you post should be content and information that your fans will find relevant, whether you’ve written it or it’s written by someone else.
20 percent of your posts should be someone else’s content – their blog posts, promotions, etc. (This helps build relationships with other business and can lead to cross-promotion.)
10 percent should be promotional posts about your business.
Build relationships with your customers.
Posting relevant and entertaining information is one way to build a relationship with your customers. You can make the relationship stronger by interacting with them. Ask questions and post polls. Respond to comments and questions in a timely manner. You don’t have to be wordy; in most cases, a simple “Thanks!” and/or a “like” of their comment will suffice. Social media is all about being social, of course; it’s not a one-way method of communication.
You can also give your customers opportunities to reach you directly. Host a Google Hangout to answer couples’ pre-wedding questions, or take questions on Facebook or Twitter during a live chat. They’ll appreciate the opportunity to get instant responses from you.
When something is trending on social media – usually through the use of a hashtag – jump on it if you can! You’ll be able to find a way to make most fun and lighthearted trending topics relevant to your business. (We’d recommend avoiding anything controversial or political so you don’t run the risk of alienating customers.)
Of course, each week there are recurring themes on social media, like Throwback Thursday. Post something from your business’s past and include the hashtag #TBT or #ThrowbackThursday. Some other popular weekly hashtags include:
Monday Funday – Show your staff goofing off! A great way to give a behind-the-scenes peek at your business. Use tag #MondayFunday.
Tip Tuesday – Share your knowledge and expertise! Use hashtag #TipTuesday
Follow Friday – Highlight business friends on social media using hashtags #FF and #FollowFriday
Friday Funny – Post something funny! Tag it #FridayFunny.
Caturday – Because the Internet loves cats. Use tag #caturday.
Selfie Sunday – Fans want to know what you look like and get a glimpse into your life. Use hashtag #SS or #SelfieSunday.
Answer customer service questions.
Increasingly, customers expect to come to you on social media with their customer service questions and problems. Help them by sharing tips, tricks, and hacks for your product (or industry) and information on how to use your product (if applicable). Offer advice and solutions to common complaints and questions. Try to respond as quickly as possible; within 24 hours if you can.
TELL US: How are you using social media to grow your wedding business?